The number one reason why people are still hesitant to purchase goods online is the fear of getting their
credit card number and other privacy information stolen by someone who hacks into the site where they are buying
the products from. The media is not helping ease these fears with their daily stories of Internet credit card
fraud and privacy information hacked by high-tech criminals. Much of the media coverage around sensationalize
the dangers of using a credit card on the Internet with their grim reports of people losing exorbitant amounts
of money online. What these mediums don't publish enough are reports on the services available to fully secure
a site and any precautionary steps to be taken to safeguard one personal information from danger.
Net Fact:
Widely considered one of the first well-known hackers, John Draper, aka Cap'n Crunch (his hacker alias) first hacked
into telephone systems to gain free calls back in the early 1970's. All he needed was a children's whistle found
in a Captain Crunch ceral box.
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The first step towards protecting your customer's privacy is to make sure the form that is used to enter
private information be protected via the SSL-enabled connection. That way, when the customer submits the form,
the information will be encrypted before it is being sent to the merchant's site. If a hacker ever intercepts
the form, the information that has already been encrypted will not be easily deciphered.
In order to implement the SSL-based form, you need to secure a digital signatory certificate from an
authoritative registry. There are a couple of sites that specialize in assigning the digital signatory
certificate that we recommend:
- Thawte
-- site security certificates. They offer standard, SSL security certificates for the average e-commerce site
to larger, 128 Super Certificates for big international sites.
- Equifax
-- web secure certificates. SSL protection for your site.
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> > [STEP 7]
Sending Out the Message: Promoting Your Site
